Heath care on the go
On-demand is in demand. Consumers are yearning for convenience, simplicity, speed and immediate satisfaction. A deluge of digital first companies are answering the call, offering closed-loop, human delivered experiences to the consumer in near real time. Traditionally a laggard, Health is near the front of the pack, keeping pace with other hot investment areas such as Auto & Transportation, Food & Drink and Household Chores, to name a few. In this burgeoning on-demand economy, market entrants have developed solutions that address activities previously perceived as dull or demanding. For instance, Wype brings car-washing services to you, at your convenience. Drizly offers cold alcoholic beverages, delivered within an hour, at the click of a button. KitchFix creates fully prepared, chef-crafted meals and delivers them to your front door. Cambly provides instant access to English tutors for non-native speakers through its 24/7 video chat app. Not to be outdone, Health is finding its footing, notching two spots in the On-Demand Top 10
Surprising to most, Health represents the second fastest growing on-demand segment. The number of on-demand health service companies has spiked from four in 2010, to 42 in 2014, with annual investment growing at a CAGR of 224 percent over the same time period. This infusion of investment dollars is being allocated across these six categories:
